THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE
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- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRAST
One of the most important devel- opments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product manage- ment system in one form or an- other by many large, full-service First bank PLC. The transition to a product management system has required banks to change how they organize and manage their operations. Examines several of the major challenges and issues faced by product managers in the banking environment, namely, the identification of the product man- ager's task responsibilities; the role of organizational support in facilitating product management; the influence of organizational culture; and the impact of power and conflict on product managers and the product management sys- tem. Also examines how product managers assess their job perfor- mance, work satisfaction, and the performance of the overall product management system in their bank.
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